Well, hey, I’m Isabelle!
A strategic creative who brings clarity to your emails AND your biggest fan (once we vibe, that is)
I'm on a mission to ditch the hustle-driven overwhelm
So you can have fun, sustainable, interactive email lists.
Packed with stories that make you feel awesome
(and bring in the results you deserve)
Storytime
You know that feeling when you just know something isn’t right?
Yeah, that was me. A part of me always knew the cushy 9-5 office world wasn’t where I was meant to be. I felt caged… like I was settling for something smaller than what I was capable of. But I played along like a "good girl" because that’s what you’re “supposed” to do, right?
Still, I couldn’t ignore what I saw around me. In those corporate years, I witnessed so many brilliant women… myself included… being underestimated, overlooked, or dismissed entirely.
So I did what I could to make the workdays feel less soul-sucking.
I became the office morale booster, the one who brightened people’s days.
Whether it was with Bailey’s brownies (yes, brownies with booze — shh, don’t tell HR), gourmet cupcakes, or being a listening ear when someone needed it.
But deep down, I knew I was meant for more than being the “fun coworker.”
And in December 2019, after five years, I couldn’t ignore that feeling anymore.
My intuition was practically screaming at me, like alarm bells, so I quit the job that was suffocating my creativity, my potential, and… honestly… my mental health. I had no plan. No safety net.
Just a deep knowing that I couldn’t stay.
Then fate stepped in.
That very night, I tagged along to my boyfriend’s corporate Christmas party, where I met a mystical fortune teller. She peered into my soul and told me I’d have a successful career doing something creative.
At the time, I was convinced she was talking about my gamer YouTube channel finally blowing up. (Spoiler alert: It never did.)
Fast forward almost a year…
After some much-needed self-care and soul-searching… I found myself losing my sense of time as I spiraled down a Google rabbit hole.
I was searching for something that'd give me more freedom, creativity, and a way to help others.
That’s when I stumbled across copywriting. More specifically, I found a mentor who just so happened to be “Marketer of the Year.”
I dove headfirst into training, and it proved something I had always suspected — you don’t have to rely on spammy, sleazy marketing to succeed aka the ick. You can be ethical, have fun, and still make an impact with a human-first approach.
A year later, I received a scholarship for an advanced email marketing program hosted by my Forbes-featured email marketing mentor that completely shifted my perspective.
Storytelling through copywriting had already stolen my heart, but email marketing? That hit differently. It wasn’t just writing — it was about building connections, creating communities, and actually making people feel something through the inbox.
That’s when I knew. This… this… was how I wanted to serve.
Because that’s what email should be… a place where your people feel connected to you, not just another platform where they get sold to.
Today, I help ambitious, empathic entrepreneur creatives, founders, and community builders — turn their email lists into engaged email communities.
Selfie taken at a women’s business conference
In other words…
I help you build an email list that makes your audience feel seen.
So you can show up with the exact words your community needs to hear, create a choose-your-email-adventure funnel, and turn your subscribers into long-term buyers… all while you stay in your zone of genius.
And the best part?
I’m on a mission to call out businesses that treat their email lists like faceless numbers.
Because I’m not just here to help you grow your list… I’m here to help you create an email community that actually gives a frick.
One built on values, genuine relationships, and connection.
Photo taken by Hannah @hannershannahphoto
So let’s make email feel like a conversation… fun, engaging, and full of personality. Together.
Ready to turn your email list into a thriving community?
Let’s start building a human-first email strategy that resonates with your audience.
The Vibe
Collaboration
Collabs > Competition
Do you believe in the magic that collaborations bring? They can open opportunities, growth, and YES to lifting each other!
Because “teamwork makes the dream work” with the long run in mind.
Psst — I’m not into one-time flings.
Genuineness
Real recognize real
Here’s the deal… if you’re heart-centered and true to yourself, we’ll vibe. Being genuine is what makes the difference in every conversation, every email, every connection.
No room for fakes or fluff here — we’re keeping it real, always.
Impact
Creating awe-inspiring change
There’s nothing better than being a true ally to my clients, helping them grow their email lists in a way that makes a difference.
And that’s why I’m always sharpening my skills — to show up as the exact resource you need to create lasting impact.
Uniqueness
Embrace your quirks
Let’s get one thing straight… there’s no one like you.
That’s why I embrace every unique trait that makes us who we are. No cookie-cutter solutions here… just tailored strategies that speak to your individual vibe
3 Steps to the Community-First Method ™
On this side of the internet… email marketing is all about building real connections and a true community.
No sleazy, icky tactics here — ever!
This isn’t just the way I run my business; it’s the foundation of how I work with my clients, too. This is where the community-first method was born, and trust me, it'll inspire you to level up.
You’ll get a fresh, birds-eye view of your email marketing strategy. Together, we’ll see how you're actually connecting with your audience. It’s a win-win! This approach boosts conversions and makes your people feel truly heard and valued.
But here's the real magic…
Creating an interactive experience is key to not only growing your business, but nurturing your community into long-term buyers. Think of it as building relationships that pay you back. Yup, I'm talking about those sweet, sustainable profits.
That’s why I’m all about helping you cultivate a strong, engaged email community around your brand. But guess what? This is just the tip of the iceberg. To unlock the full potential of my method, let’s partner up and turn your epic vision into reality.
10 Fun Random Facts
01. I’m a chocolate snob… Artisan chocolate is where it’s at.
02. In the credits of some video games.
03. Love traveling — It’s a part of my DNA.
04. My zodiacs are a whole mood… I’m a Cancer Sun, Scorpio Moon & Aries Rising.
05. Daydream of adopting a Cardigan Welsh Corgi
(sorry not sorry Pembroke & my cat Newton).
06. You’ll never see me skip the chance to dress up for events & parties.
07. Became a published author at 8 — my poem about the Isle of Spice made it into a school poetry collection.
08. 100% an islander (Hint: plenty of tea and nutmeg)
09. Volunteering at an animal rescue turned me into a dog whisperer.
10. Despite my fear of heights, I want to go on a hot-air balloon
Your Tuesdays just got spicy!
You are invited…
To get the low-down with my free weekly email
Get ready to join my email community for real talk and nurturing email strategies to grow your business with intention. Behind-the-scenes insights, actionable tips, and a little fun along the way.
Plus, expect a dose of real talk about the wild ride of entrepreneurship, because it's not all rainbows and sunshine! Fancy a peek?